Have fun, have a Kitkat with snapchat

#ARfilter #UIdesign
#Snapchatfilter #Filterdesign

Background —

Designing a flagship store for Kitkat in Brazil needs a lot of effort, and you can't go live without snapchat filters for the Gen-Z. For the store opening, they will initially launching with four snapcodes for each of the key areas in store: Iconic bench, The kitchen, The cafe, VR zone, and Grab and go.

Scan snapcodes via Snapchat to activate filters.

Given tasks —

Ideation to find the suitable concept for each area
Design functionality and usability
Art direction
Test and try them on Snapchat and provide feedback
Programs used: Sketch, Photoshop, Illustrator

The cafe area: Defining 'Kitkat character' & Storyboard

Create a looping animation: Two Kitkats enjoying seesaw and dive into a coffee mug to achieve an extra flavour. The other Kitkat sees it and it wants to do the same.

Half way through :

Official release:

The cafe area: Second release storyboard

Create a looping animation: Two Kitkats dancing samba and having fun.

How it looks in AR filter:

The bench area —

Rainbow colour Kitkat bars with branding rising behind customer's shoulders when they're taking selfie on Snapchat. It's your 'rainbow break'.

How it looks in AR filter:

The Kitchen area—

Customers having fun eating assorted flavourful toppings that Kitkat Chocolatory has to offer. After eating certain number of toppings, you'll win an honorary Kitkat crown.