Do you want
these boots?

#griddesign #website
#responsiveweb #webdesign

Background —

addias football boots are renewing every year, so does the campaign. What are the requirements do you have to have in order to get the boot that you wanted? Fitch delivered the new campaign design codename 'hardwired' including wireframe and visual for the website.

adidas.com/football

Given tasks —

Bringing creativity forward within adidas brand guideline
Developing ideas of UX & UI for different franchises
Building structures for next campaigns
Delivering web optimised visuals for responsive grid
Delivering assets on a tight launching schedule
Programs used: Sketch, Photoshop, Invision, Illustrator

Responsive design layout —

Key visual examples

Do you want these boots?

Do you want
these boots?