Butlin's
iconographic-icon
#iconography #branding #icondesign #graphic
Butlin’s is a holiday resort located in UK.
With 80 years of history, Butlin’s is reinventing its brand to a new iconic holiday destination. FITCH helped Butlin’s to reconstruct its heritage site as well as its brand identity.
My responsibility was to update the icons alongside other brand elements to build higher communication structure.
